Social Media Strategy

Developing a Social Media Strategy: Purposeful, Engaging, and Inclusive

A strong social media strategy is essential for building community, increasing visibility, and driving meaningful engagement. It starts with clear goals—whether you’re raising awareness, promoting an event, or strengthening your brand—and builds from there with audience insights, platform selection, content planning, and consistent messaging. But strategy goes beyond scheduling posts; it’s about creating inclusive, accessible content that resonates with diverse audiences. This includes using alt text, captions, image descriptions, and thoughtful language. With a well-developed social media strategy, your organization can show up purposefully, foster authentic connections, and make a lasting impact online.